Xiamen Pavilion attracts strong visitor traffic. [Photo/MICE Xiamen]

The 14th Expo Investment Fair for International Exhibition Cooperation (EIIE) was held in Beijing from July 9 to 11. Organized by the Xiamen Municipal Bureau of Commerce, the Xiamen Pavilion featured the participation of 10 local venues, conference companies, and luxury brand hotels under the theme "A Charming MICE Destination".

The EIIE attracted over 600 industry leaders, corporate representatives, and media professionals from across the globe.

The Xiamen delegation participated in matchmaking sessions, conducting in-depth and one-on-one negotiations with nearly 100 domestic and international exhibition organizers and MICE institutions, including the China Association of Plastics and Aesthetics and the China National Garment Association.

Multiple cooperative intentions were reached, with many project owners saying that they planned to visit Xiamen to conduct further evaluations.

The Xiamen Pavilion featured a fresh and minimalist design that effectively showcased the city's great business environment as a MICE-friendly destination.

The exhibition space attracted strong visitor traffic, with a continuous flow of guests coming for exchanges. Participating enterprises demonstrated their competitive strengths while actively pursuing international business opportunities.

Xiamen achieved a raft of honors at the event: the city was awarded "International MICE-friendly City", the Xiamen Convention and Exhibition Industry Association received "Outstanding Exhibition Industry Association", Xiamen International Expo Center earned "Most Charismatic Landmark Convention Venue", while both Xiamen Fliport C&E Center and Xiamen Wutong Fliport Hotel jointly claimed the "Best Integrated Operation Convention Venue and Hotel" title.

Xiamen Fliport C&E Center. [Photo/Xiamen Daily]